From time to time, these platforms might revise or “suitable” the audience arrive at figures which they report inside their advertising tools, and these interventions may lead to obvious declines in reported audience achieve.
Standing code 404 will probably be returned along with a listing of error in JSON structure In the event the requesting historic Variation of the file is not accessible.
Exactly where File will be the filtering situation. Just about every filtering issue can be an array with 3 things denoted under:
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On the other hand, it’s imperative that you tension that Meta’s promotion attain figures aren't similar to the Energetic person figures that the corporate may well report in its investor earnings announcements, and they really should not be interpreted as get more info such.
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This page is made up of all of the data, insights, and trends you may need to assist you to know how men and women in Hong Kong use electronic equipment, on the web platforms, and linked services in 2025.
Every now and then, these platform “corrections” may perhaps end in significant changes in described achieve, and these changes might noticeably distort trends and values for improve after some time.
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Be aware: at enough time of report output, Meta’s promoting assets only revealed viewers gender data for “woman” and “male” buyers.
As we famous inside the Facebook portion above nevertheless, improvements from the audience arrive at figures posted in Meta’s ad preparing instruments never essentially correlate with Total changes in its platforms’ Lively user bases.
And for additional context, Messenger’s ad arrive at in Hong Kong at that time was comparable to 26.eight % on the neighborhood Online consumer foundation (despite age).